Senior Digital Analyst

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***No C2C or Sponsorship Available***

Our Retail Energy client is looking for a Remote, Senior Digital Analyst for a long-term contract (Must be local to Houston for occasional onsite meetings). You will be responsible for analyzing web and mobile app data, contributing to brand strategies involving acquisition and retention, designing, implementing, monitoring, testing, and reporting on analytics. You will be using web tools such as Adobe Analytics, Test & Target, Adobe Mobile Services, and Google Analytics to support all facets of the decision-making platform.

Essential Duties/Responsibilities:

  • Deliver insights, manage and support site optimization efforts using CJA, Adobe Analytics, Test & Target, and Adobe Launch proactively analyze brands for areas of opportunities and actionable recommendations
  • Work with internal stakeholders to establish KPIs and related metrics for new products, site enhancements and site redesigns
  • Provide strategic recommendations and support to business, marketing, IT, and UX initiatives that involve testing provide business case support for web/mobile app projects related to digital analytics
  • Interface and collaborate with business and marketing managers to provide digital analytics support for web strategies and initiatives
  • Perform quantitative analysis of digital analytics data, acquisition and retention performance, other site metrics, and more.
  • Design, Implement, and Test analytics via Adobe Analytics on web, mobile app, and offline or disjointed analytics data using and following a standardized SDR
  • Administer CJA, Adobe Analytics and Test & Target and troubleshoot with internal users and analytics team.

Minimum Requirements:

  • Minimum 4+ years in digital analytics (3+ being with Adobe Analytics) in digital analytics, consulting, web/mobile app analytics, metrics, and optimization based on analytics.
  • Experience in developing and maintaining business reports, performing ad hoc analysis, and delivering business recommendations
  • Bachelors degree required – emphasis on business analysis, data, project management, marketing, communications, or information systems
  • Proven ability to administer Adobe Analytics, create report suites and design SDRs
  • Strong experience creating adobe-based processing rules and classifications
  • Knowledge of or experience with at least one: AEP, CMS, CJA, AES, Google Analytics, or Adobe Test and Target
  • Expertise in creating complex dashboards with sales funnels, flow paths, fallout charts, cohort tables etc
  • Ability to read basic HTML

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